NRW will Messen, Kongresse und Konzerte wieder zulassen

Düsseldorf – 12. Mai 2021

In Nordrhein-Westfalen sollen wieder Fachmessen und Veranstaltungen stattfinden dürfen, Hotels öffnen, wenn die Sieben-Tage-Inzidenz unter 50 Neuinfektionen auf 100 000 Einwohnern liege, kündigte Wirtschaftsminister Andreas Pinkwart in Düsseldorf an.


Events | creating experiences while distancing

The way we organise events had to change fundamentally. Hybrid, virtual and remote is the new live. This will not be pandemic related, it’s going to stay.
We’ll enable you to convert virtual meetings into experiences that matter.


Tesla is replacing Salesforce with its own CRM software.

Tesla is set to abandon Salesforce for a proprietary customer-relationship-management system and Lyft, a competitor of Uber, is also programming its own marketing automation solution. Volkswagen plans to develop 60% of coding in-house by 2025. Is there a trend away from big US software service providers?


UX is Tech, right? Well, no. It’s an entrepeneurial mindset

Talking about UX often means that normal people lay back. UX has something to do with websites, wasn’t that backend? UX has to do with tech, it’s something for nerds. Well, for company owners and marketeers the opposite should be true.

UX is the nerdy name for User Experience online. How do your future customers experience your products or services when they inform themselves about it online? How do your potential customers experience your online presence after they’ve been in one of your brick-and-mortar stores?

User Experience goes far beyond customer centricity. To make your brand stick in mind you need an UX mindset.

In a B-to-B context the customer who’s taking buying decisions, often is not the actual user of your products.
This leads to saddening software that is forced upon users without any freedom of (software) choice.

How do you convince customers (that might never use the product) of your product?

A few tips:
– Show the customer the user centered design process that led to your product
– Collect quotes from actual users
– Understand your customers pain points too
– Underline the business value of your product
– Invite real users to your pitch
– Make a short video as there might be no time to deep dive into the product

Not all marketing managers do truelly understand the users pain points. It could be one of your biggest assets to ditsinguish your firm from the competitotn when you do..

Social Relationship Building

CRM as we know it, is changing. Customer Relationship Management goes social and transforms to Social Relationship Building. The new kids in town are conversational commerce and audience engagement.

"To Jacksonville" = Sales. | "To Mom's for Christmas" = Marketing. | Image by Advertising Agency Crispin Porter + Bogusky

Marketing and Sales Alignment

The distinction between marketing and sales is becoming fuzzier by the day. For example, social selling and content marketing both depend on sharing content strategically with an audience. The only difference is where that audience is in their buying journey.


Mixed Reality Enhancing Customer Journey

join me on the mission of making aftersales sexy

Dr. Mark Leach, Global Head of Aftersales Communication for BMW and Mini


Pokémon GO | Marketing Opportunities

Overnight Pokémon GO has taken augmented reality from a niche market to the mass. For brands and causes that means, the virtual street game has taken A.R. into a viable communications platform.


Moving Print

Trend in digital billboard publishing: click image to find out


Royal Home Video

Inspiration | Hilarious mother’s day campaign video for The Body Shop.


Favorite Christmas Advert 2016

We wish you peaceful winter holidays and a splendid jump into the new year.

Social Software by DAILY BREAD to drive innovation with internal communication

Agility Now! … Innovate! … Disrupt!

A new world is unfolding before our eyes, demanding new ways of leadership. Competitive power depends more than ever on the ability to innovate effectively.


Social Fanwork

DAILY BREAD’s creative tech lab has developed a corporate social media marketing tool.

Digital Transformation Consultant

Digital Transformation Daily

In less than an era digital has become the new normal. Many marketing and communication professionals however lack the time to gain insights and develop decisive knowhow.


new app find things

Not on the market yet, but almost ready for shipping: TILE – a new app that enables you to find things, anything.


driving statement

Take a look twice – and get it.