In Nordrhein-Westfalen sollen wieder Fachmessen und Veranstaltungen stattfinden dürfen, Hotels öffnen, wenn die Sieben-Tage-Inzidenz unter 50 Neuinfektionen auf 100 000 Einwohnern liege, kündigte Wirtschaftsminister Andreas Pinkwart in Düsseldorf an.
Tesla is set to abandon Salesforce for a proprietary customer-relationship-management system and Lyft, a competitor of Uber, is also programming its own marketing automation solution. Volkswagen plans to develop 60% of coding in-house by 2025. Is there a trend away from big US software service providers?
Talking about UX often means that normal people lay back. UX has something to do with websites and digital, wasn’t that backend? UX has to do with tech, it’s something for nerds. Well, for company owners and marketeers the opposite should be true.
UX is the nerdy name for User Experience. How do customers experience your products or services when they inform themselves about it online? How do your potential customers experience your digital presence after they’ve been in one of your brick-and-mortar stores?
The distinction between marketing and sales is becoming fuzzier by the day. For example, social selling and content marketing both depend on sharing content strategically with an audience. The only difference is where that audience is in their buying journey.