NRW will Messen, Kongresse und Konzerte wieder zulassen

Düsseldorf – 12. Mai 2021

In Nordrhein-Westfalen sollen wieder Fachmessen und Veranstaltungen stattfinden dürfen, Hotels öffnen, wenn die Sieben-Tage-Inzidenz unter 50 Neuinfektionen auf 100 000 Einwohnern liege, kündigte Wirtschaftsminister Andreas Pinkwart in Düsseldorf an.

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Virtual & Hybrid Events | Creating Experiences

The way we organise events had to change fundamentally. Hybrid, virtual and remote is the new live.
This will not be pandemic related, it’s going to stay.

Convert virtual meetings into experiences that matter.

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Electric car charges at Tesla charging station, dog enjoys fresh air

Tesla is replacing Salesforce with its own CRM software

Tesla is set to abandon Salesforce for a proprietary customer-relationship-management system and Lyft, a competitor of Uber, is also programming its own marketing automation solution. Volkswagen plans to develop 60% of coding in-house by 2025. Is there a trend away from big US software service providers?

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Two Website users on Sofa with Laptop

UX is tech, right? Well, no, it’s a mindset – a way to run your business

Talking about UX often means that normal people lay back. UX has something to do with websites and digital, wasn’t that backend? UX has to do with tech, it’s something for nerds. Well, for company owners and marketeers the opposite should be true.

UX is the nerdy name for User Experience. How do customers experience your products or services when they inform themselves about it online? How do your potential customers experience your digital presence after they’ve been in one of your brick-and-mortar stores?

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Social Relationship Building

CRM as we know it, is changing. Customer Relationship Management goes social and transforms to Social Relationship Building. The new kids in town are conversational commerce and audience engagement.

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"To Jacksonville" = Sales. | "To Mom's for Christmas" = Marketing. | Image by Advertising Agency Crispin Porter + Bogusky

Marketing and Sales Alignment

The distinction between marketing and sales is becoming fuzzier by the day. For example, social selling and content marketing both depend on sharing content strategically with an audience. The only difference is where that audience is in their buying journey.

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Mixed Reality can Enhance the Customer Journey

join me on the mission of making aftersales sexy

Dr. Mark Leach, Global Head of Aftersales Communication for BMW and Mini

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Pokémon GO | Marketing Opportunities

Overnight Pokémon GO has taken augmented reality from a niche market to the mass. For brands and causes that means, the virtual street game has taken A.R. into a viable communications platform.

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Moving Print

Trend in digital billboard publishing: click image to find out

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Royal Home Video

Inspiration | Hilarious mother’s day campaign video for The Body Shop.

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Favorite Christmas Advert 2016

We wish you peaceful winter holidays and a splendid jump into the new year.

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Call for Action: add experience

Who we are

DAILY BREAD is an independent strategic and creative communications agency,

focusing on experiential marketing, engaging communication formats, social advertising and community building. Attracting and involving target audiences of all kind, B2B and B2C, in Germany, The Netherlands and all over Europe. Multi-disciplined workstyle, integrated thinking, hands-on mentality, carrying the name ‘Daily Bread’ as corporate philosophy:

DAILY BREAD stands for communication with backbone

WHAT WE DO

Consulting and advise, strategy building and execution, development, creation and design, planning, management and production in experience communication, corporate event, print, motion media, online and social technologies.

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Social Software by DAILY BREAD to drive innovation with internal communication

Agility Now! … Innovate! … Disrupt!

A new world is unfolding before our eyes, demanding new ways of leadership. Competitive power depends more than ever on the ability to innovate effectively.

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Social Fanwork

DAILY BREAD’s creative tech lab has developed a corporate social media marketing tool.

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Digital Transformation Consultant

Digital Transformation Daily

In less than an era digital has become the new normal. Many marketing and communication professionals however lack the time to gain insights and develop decisive knowhow.

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new app find things

Not on the market yet, but it’s being told, the app is almost ready for shipping: TILE – a new app that enables you to find things, anything.

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