Erwartungen für 2023 : Content & Publishing

7. December 2021 | German creative advertising agency antoni, recently acquired by New York based Omnicom Group, does attract much attention lately by having initiated the campaign Brands against Corona.

In some German regions vaccination levels are low, infection rates high, hospitals and their people overloaded. Scenes reminding of the anxiety and insecurity known from the beginning of the pandemic. antoni aimed to bring positive swing in the discussions and asked large companies to promote coronavirus vaccination by literally using their brand power – to slighty change their brand slogan by weaving in the German word or verb for vaccination, impfen or Impfung.

Are we the only ones actually changing a brand claim?

In less than a week over 150 international brands did confirm their support. antoni did create a visually attractive mock-up of changed brand claims with call-to-action, Read More

event location, digital walls, chairs placed at distance

NRW will Messen, Kongresse und Konzerte wieder zulassen | Mai 2021

🇩🇪

➜ Update Februar 2022: Lockerungen in drei Schritten

Düsseldorf – 12. Mai 2021
In Nordrhein-Westfalen sollen wieder Fachmessen und Veranstaltungen stattfinden dürfen, Hotels öffnen, wenn die Sieben-Tage-Inzidenz unter 50 Neuinfektionen auf 100 000 Einwohnern liege, kündigte Wirtschaftsminister Andreas Pinkwart in Düsseldorf an.
Read More

Electric car with dog at Tesla charging station,

Proprietary CRM software

Tesla is set to abandon Salesforce for a proprietary customer-relationship-management system. Lyft, a less known competitor of Uber, is also programming its own marketing automation solution to make a shift. Volkswagen strives to develop 60% of coding in-house by 2025. Read More

Brands against Corona

In the mid of these heavy times, with shortage of the now most necessary needs, all over the world companies are re-thinking their production lines and starting to reorganise their structures. Both local businesses and the world’s biggest brands and institutions are helping to tackle the deadly virus.

It’s in our hands to make a difference

The Armani Group announced that all of it’s manufacturing plants will switch from luxury goods to single-use medical overalls, Prada has donated two complete intensive care units to Milan’s hospitals and has started the production of masks, Burlgari is manufacturing in it’s cosmetics laboratories around 50 tonnes of sanitising gel per week. Dyson designed an artificial respirator in 10 days and will donate 5,000 respirators to relieve needs worldwide, including 1,000 for the United Kingdom. Read More

Social Relationship Building

CRM as we know it, is changing.

Customer Relationship Management goes social and transforms to Social Relationship Building. The new kids in town are conversational commerce and audience engagement.
Read More

Hitchhiker "To Jacksonville" (Sales) and "To Mom's for Christmas" (Marketing) | Creation: Crispin Porter + Bogusky

Marketing and Sales Alignment

The distinction between marketing and sales is becoming fuzzier by the day.

For example, social selling and content marketing both depend on sharing content strategically with an audience. The only difference is where that audience is in their buying journey. Read More

Young women at MINI Booth with VR Glasses

Enhance the Customer Journey: Mixed Reality

join me on the mission of making aftersales sexy

Dr. Mark Leach, Global Head of Aftersales Communication for BMW and Mini

Pokémon GO | Marketing Opportunities

Overnight Pokémon GO has taken augmented reality from a niche market to the mass. For brands and causes that means, the virtual street game has taken A.R. into a viable communications platform. Read More