Brand building . Purpose | CREATON
Wir geben deiner Heimat ein Dach
In close collaboration with our client, a communication strategy and cross-channel marketing campaign has been crafted to tell the story of the Creaton brand, a both traditional and innovative Germany based rooftile producing company rooted in the regions. Creaton takes social responsibility and shows with this campaign support for local volunteer projects. House owners and roofers can show their new roof in an Instagram contest, for the winner Creaton donates money to a local nont-for-profit organisation.
Content creation, copytext, videoscript, graphic design, production of video and visuals and as a very special: gesture design for the ultimate moment in roofing and housebuilding … #dachdrauf or ‘the roof’s on’, in a broader context: ‘we did it’