Brands against Corona

In the mid of these heavy times, with shortage of the now most necessary needs, all over the world companies are re-thinking their production lines and starting to reorganise their structures. Both local businesses and the world’s biggest brands and institutions are helping to tackle the deadly virus.

It’s in our hands to make a difference

The Armani Group announced that all of it’s manufacturing plants will switch from luxury goods to single-use medical overalls, Prada has donated two complete intensive care units to Milan’s hospitals and has started the production of masks, Burlgari is manufacturing in it’s cosmetics laboratories around 50 tonnes of sanitising gel per week. Dyson designed an artificial respirator in 10 days and will donate 5,000 respirators to relieve needs worldwide, including 1,000 for the United Kingdom.

AB InBev is repurposing their alcohol-manufacturing capabilities to make hand sanitizer, manufacturing over 1 million bottles to donate to hospitals and frontline workers around the world. Comcast, Charter, Verizon, Google, T-Mobile and Sprint have signed a pledge to keep Americans internet-connected for 60 days, even if customers cannot afford to pay. Budweiser declares that the brand is shifting its sports investments to take care of those on the front lines of the fight against COVID-19.

Nielsen research shows, when people are forced to stay inside, they watch about 60% more content than usual – and brands start to take notice. Ikea and Guiness at the forefront. Consumers have returned to broadcast and cable television and other premium media sources for credible information, dignified news outlets like the Financial Times report astronomical increases in traffic.

Slovenia-based creative director Jure Tovrljan reimagined some of the world’s most iconic logos for the new age of corona, after that, some brands did officially publish redesigned logo’s to promote social distancing.

Bands against Corona

Dolly Parton rewrites ‘Jolene’ in ‘Vaccine’ and calls to action. ➜

UPDATE May 28th 2021
American jazz singer Melody Gardot did invite orchestra musicians around the world to play alongside remotely to overcome the solitude and financial strain of coronavirus protective lockdowns. This ‘digital global orchestra’ was melted together digitally to make it sound as if all musicians are playing together in a studio. When the world seems to be falling apart, music brings the world back together again. ➜ read more here

And in the meantime people at home are creative …

And in the meantime – people stay at home and invent the most amazing games to get going. See this compilation Best of #StayHomeChallenges ➜

Or the awesome flying from home video by Dutch public television journalist Jeroen Gorthorst video on tiktok ➜

UPDATE December 8th 2021 – In Germany advertsing agency antoni, part of Omnicom Group, did launch a brands pro corona vaccination campaign using the hashtag #brandsagainstcorona and (German) #zusammengegencorona ➜ read more

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