Brand Experience

Besucher auf Messestand mit Offenen Struktur . HUSUM Wind - Innenminister Niedersachsen Boris Pistorius

Messestand & Kommunikation . Virtual Reality | Erneuerbare Energie


Wir bringen Wind Weiter

Von der kreativen Konzeption über ein herausragendess Design bis hin zur barrierefreien technischen Umsetzung – der Messestand für Alterric auf der Fachmesse HUSUM Wind. Das neue Gemeinschaftsunternehmen der Aloys Wobben Stiftung, Eigentümerin des Windturbinenherstellers Enercon, und der EWE AG zeigt sein Gesicht in der Branche und stellt seine Aktivitäten und Lösungsansätze für den Weg in eine klimaneutrale Energiezukunft vor. Alterric gehört zu den größten Grünstromerzeugern in Zentraleuropa. Die Mission: Windkraft europaweit als elementaren Beitrag zu Klimaschutz und Nachhaltigkeit vorantreiben.

Die nationalen und internationalen Experten informieren über Projektentwicklung, Planung, Bau, Betrieb, Repowering und Grünstrom als Rohstoff der Zukunft. Zugleich sucht das Unternehmen den direkten Dialog mit Kunden und Partnern und treffen sich auf der Messe Fachleute, um über neue Projektideen zu diskutieren und individuelle Partnerlösungen anzubahnen. Potenzielle Mitarbeiter, die am Erfolg des Unternehmens mitwirken wollen, können Alterric als Arbeitgeber kennenlernen.

Kunde: Alterric GmbH
Agentur-Leistungen | Idee & Entwurf Messestand . Konzeption Mediaträger & Motion Media . Dreh Virtual Reality Film . Erstellung Kontent . Motion Media Design . Projectmanagement . Produktion

➜ Website ALTERRIC . Onshore Windenergy

➜ Website HUSUM Wind . Transforming Energy

➜ Mobiles Livestream-Studio für Messe Webcast

➜ Messe Podcast

➜ DAILY BREAD kennenlernen? Wir freuen uns.

Entwurf und Bau Messestand | Düsseldorf . Köln . Frankfurt . Berlin . Leipzig . Hannover . Hamburg . München: zB Trendset, bauma, M&T Expo, Bits & Pretzels, WETEX, Babini, ISPO Munich, Heim+Handwerk.

Dachdecker, Gesellin, Bauherrin machen Geste Dachdrauf

Social Media & Experience Marketing Campaign | Purpose

Brand Building . Corporate Social Responsibility

Wir geben deiner Heimat ein Dach

In close collaboration with our client, a communication strategy and cross-channel marketing campaign has been crafted to tell the story of the Creaton brand, a both traditional and innovative rooftile producing company based in Germany, rooted in the regions. Read More

Tradefair Booth Design & Communication Concept

Tradeshow Communication & Booth Design | OSGP Alliance

We are the smart grid people

Smart grid pioneer Networked Energy Services, in 2014 acquired by S&T Systemhaus Austria, is platinum sponsor of the OSGP Alliance trade show booth at the European Utility Week, an annual landmark event for the energy calendar. OSGP stands for Open Smart Grid Protocol and the OSGP Alliance is a global not-for-profit association dedicated to maintain and promote the adoption of this protocol and infrastructure for smart grid applications.

The themes smart metering and open software protocol‘ by now are familiair for many utility professionals. Profound knowledge necessary for decision-making is however often missing. With the claim “We are the smart grid people” the OSGP Alliance tradefair booth communicates both themes in a serious boys-n-toys manner. The combination of short on-side trainings and a collection of up and running smart meters from different brands is a unique buyers’ touch-point.

DAILY BREAD did develop the live communication strategy, created the booth design and produced the booth for shows in Amsterdam and Vienna, in close collaboration with the client. Together with engineers who flew in from Germany, Korea and the USA, the booth and it’s live-demo-wall has been build and installed.

Another agency project ➜ Advertising Spot, Product Launch

Another agency project ➜ Social Media Campaign / Experience Marketing

Video mapping bottle Absolut Vodka

Brand Activation | Trade Fair & Social Media

Brand Activation

Develop an experience world for the Pernod Ricard brands Absolut Vodka and Havana Club at the Venuez consumer trade fair in Amsterdam. Visitors of the fair should be given te opportunity to interact which the brands; products should play a backstage role. Move ahead from traditional tradefair booth concepts.

For both brands Rob de Otter and the BEYET DAILY BREAD team Amsterdam freshly drafted a unique, modern space for consumer engagement. The Absolut Vodka brand could be experienced in a competely white room where the brand was projected via 3D videomapping technology. The Havana Club brand could be experienced through an imagefilm projected on an interactive table with the BEYET technology. These emotionalising canvasses triggered visitors to film the content with their smartphones and post them on social media. Some of these visitor videos went viral on YouTube and anchored and sharpened the brand at a new target group. A nice example of trendsetting experience communication: a traditional live marketing format being extended and made to a source for user generated social media content.

Client: Pernod Ricard

What we do too:

➜ Livestream Production, Studio Setup & Digital Events

➜ Social Media Campaign | Corporate Social Responsibility

➜ People & Compentences

➜ Let’s Connect

Brand Experience at Olympics

DSM, Unilever & Zilveren Kruis | Brand activation in “Holland Heineken House”, Olympic Games London 2012.

The Dutch Olympic Team is supported, among many others, by three companies: DSM, Unilever and Zilveren Kruis under the Name ‘Three Partners in Sport’. DAILY BREAD Amsterdam has been asked, to develop an impactful brand presence of the Partners at the London Olympics 2012. Standdesign, mediaproduction and visitors-engagement included.Read More

Business Relations Event

Allianz | Presentation Allianz Art Collection
Create and produce a high-quality concept for a networking and relationship marketing event where the new Allianz Art Collection [Kunstcollectie] will be presented to business relations.

The team of De Otter Creators developed a stylish, impressive show around the theme “In Beweging / On the Move”. As special location an old oats mill, centrally located in The Netherlands, has been chosen. An intimate show has been developed and produced melting elements from dance, music, acrobatics and audio-visuals into an ouverture d’art as high-quality opning of the evening. Well-known Dutch moderator Anita Witzier guided the VIP guests through the evening, with boardmember-interviews, an award-ceremony and at last the launch of the new Allianz Nederland Art Collection.

Sportscar Launch

Introduction Lamborghini Gallardo LP560-4 in Las Vegas

Create and produce an experience of excellence for the international Lamborghini car dealer network, press and VIP’s, based on the company lead ‘Always different, always Lamborghini’.

In a luxury tent between Mandalay Bay and the Luxor Hotel in Las Vegas, US, a special designed mega dining table is being set up for ‘The Banquet of the 21st Century’. The table functions as catwalk for a fashion show, gym for a spectaculair martial arts demonstration, to demonstrate the power, the performance of an opera singer to demonstrate elegance and joy and last but not least as stage for the Lamborghini CEO and his keynote speech. Innovative creative event technology took care of special lighting effects and interactivity between projected visuals and artists on the table and the Lamborghini Gallardo’s speeding around the tent. This event was part of a larger programm with, among others, a testdrive in the desert.


Project of Rob de Otter, De Otter Creators & DAILY BREAD Amsterdam’s BeyeT for VOK DAMS