Introduction Lamborghini Gallardo LP560-4 in Las Vegas
Create and produce an experience of excellence for the international Lamborghini car dealer network, press and VIP’s, based on the company lead ‘Always different, always Lamborghini’.
In a luxury tent between Mandalay Bay and the Luxor Hotel in Las Vegas, US, a special designed mega dining table is being set up for ‘The Banquet of the 21st Century’. The table functions as catwalk for a fashion show, gym for a spectaculair martial arts demonstration, to demonstrate the power, the performance of an opera singer to demonstrate elegance and joy and last but not least as stage for the Lamborghini CEO and his keynote speech. Innovative creative event technology took care of special lighting effects and interactivity between projected visuals and artists on the table and the Lamborghini Gallardo’s speeding around the tent. This event was part of a larger programm with, among others, a testdrive in the desert.