Brand Activation
Brief
Develop an experience world for the Pernod Ricard brands Absolut Vodka and Havana Club at the Venuez consumer trade fair in Amsterdam. Visitors of the fair should be given te opportunity to interact which the brands; products should play a backstage role. Move ahead from traditional tradefair booth concepts.
Execution
For both brands Rob de Otter and the BEYET DAILY BREAD team Amsterdam freshly drafted a unique, modern space for consumer engagement. The Absolut Vodka brand could be experienced in a competely white room where the brand was projected via 3D videomapping technology. The Havana Club brand could be experienced through an imagefilm projected on an interactive table with the BEYET technology. These emotionalising canvasses triggered visitors to film the content with their smartphones and post them on social media. Some of these visitor videos went viral on YouTube and anchored and sharpened the brand at a new target group. A nice example of trendsetting experience communication: a traditional live marketing format being extended and made to a source for user generated social media content.
Client: Pernod Ricard