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360° Media Campaign | Change into Lovebrand

360° Campaign “Hopp Schwiiz” | Urban Hack & Viral Videos

Personal Reference Birgt Kriesche with VOK DAMS Consulting

Brief
Develop an experiental marketing action that shows the biggest Swiss Telecom Company is not only a technical service provider, but a brand you can emotionally attach to. The focus should be on Swisscom as sponsor of the Swiss Olympic Team. The action has to fit in the newly developed live-marketing strategy to transform the brand Swisscom into a “love brand”. A strategy developed in collaboration with VOK DAMS Consulting.

Insight & Creation
The in Switzerland very well-known brand Swisscom has a more sober and proficient radiance. People connect the brand to technology service provider from the old world. An experience marketing campaign should be developed that brings the brand in contact with (potential) young customers in a modern, charming, surprising way.

Execution
Coming from a flashmob idea an “urban hacking” format has been developed that conncects real, normal Swiss people with the Swiss Olympic Team. Development of an integrated communications plan including publishing on, and sharing via social media channels like YouTube and Facebook, and a Swisscom online platform “Fanbook”. Executive producing of over 40 video-clips, recorded as Urban Hack at Zürich Railstation.

Awarded by the German Art Directors Club (ADC) with a Nail in Bronze.
Awarded with an EVA Award in Gold.

Client: Swisscom, for live marketing agency Vok Dams

Another Agency Reference Project:

=>> Science Communication Campaign