Tradeshow Communication & Booth Design | OSGP Alliance
We are the smart grid people
Smart grid pioneer Networked Energy Services, in 2014 acquired by S&T Systemhaus Austria, is platinum sponsor of the OSGP Alliance trade show booth at the European Utility Week, an annual landmark event for the energy calendar. OSGP stands for Open Smart Grid Protocol and the OSGP Alliance is a global not-for-profit association dedicated to maintain and promote the adoption of this protocol and infrastructure for smart grid applications.
The themes smart metering and open software protocol‘ by now are familiair for many utility professionals. Profound knowledge necessary for decision-making is however often missing. With the claim “We are the smart grid people” the OSGP Alliance tradefair booth communicates both themes in a serious boys-n-toys manner. The combination of short on-side trainings and a collection of up and running smart meters from different brands is a unique buyers’ touch-point.
DAILY BREAD did develop the live communication strategy, created the booth design and produced the booth for shows in Amsterdam and Vienna, in close collaboration with the client. Together with engineers who flew in from Germany, Korea and the USA, the booth and it’s live-demo-wall has been build and installed.