Training Programme for Opticians, Optical Shop Owners and their Employees | ESSILOR
Brief
DAILY BREAD Amsterdam was asked to get Dutch opticians, optical shop owners and their teams motivated to improve the level of technical knowledge about Essilor products and stimulate sales of glasses.
Execution
Concepting and implementation of innovative, motivating training programme for Esilor B2B clients: shop owning opticians and their employees in the format of an interactive game “Hunt for unlimited vision”. This serious game could be played from an online platform and did challenge employees to get more detailed knowledge about products en services of Essilor. The game could be played anytime, by any individual separately, at a speed that fits best to personal circumstances. The optician-team with the highest score did win a trip to New York.
