E-Plus Gruppe | Base Partner Shop Conference ‘The Day of the Truth’ | Award Winner BtoB Event.
With a real boxing fight, E-Plus showed it’s retail shop partners on “The Day of the Truth” that together they are in the right corner of the boxing ring. Heart and highlight of the event was a real fight with Maurice Weber – a professional boxer from the team of World Champion Felix Sturm. Prior to the event, partner shop managers could apply for the fight on a dedicated online platform. Two candidates were shortlisted and trained at the gym of the Sturm team for one week.
Popular German boxing ring announcer Roman Roell hosted the fight and the event, together with Sonja Kraus.
All programme elements were integrated in the event format of a boxing fight, including sales support congress, press conference, exhibition and party.