360° campaign

Dachdecker, Gesellin, Bauherrin machen Geste Dachdrauf

Social Media & Experience Marketing Campaign | Purpose

Brand Building . Corporate Social Responsibility

Wir geben deiner Heimat ein Dach

In close collaboration with our client, a communication strategy and cross-channel marketing campaign has been crafted to tell the story of the Creaton brand, a both traditional and innovative rooftile producing company based in Germany, rooted in the regions. Read More

Teenager in partyclothes tries to sneak out the house

Cross Channel Marketing Campaign | Product launch

Multi-Channel Advertising & POS Campaign new Product Line ‘Smart Living’

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Happy fans with Swiss flags singing

360° Media Campaign | Change into Lovebrand

360° Campaign “Hopp Schwiiz” | Urban Hack & Viral Videos

Personal Reference Birgt Kriesche with VOK DAMS Consulting

Develop an experiental marketing action that shows the biggest Swiss Telecom Company is not only a technical service provider, but a brand you can emotionally attach to. The focus should be on Swisscom as sponsor of the Swiss Olympic Team. The action has to fit in the newly developed live-marketing strategy to transform the brand Swisscom into a “love brand”. A strategy developed in collaboration with VOK DAMS Consulting.

Insight & Creation
The in Switzerland very well-known brand Swisscom has a more sober and proficient radiance. People connect the brand to technology service provider from the old world. An experience marketing campaign should be developed that brings the brand in contact with (potential) young customers in a modern, charming, surprising way.

Coming from a flashmob idea an “urban hacking” format has been developed that conncects real, normal Swiss people with the Swiss Olympic Team. Development of an integrated communications plan including publishing on, and sharing via social media channels like YouTube and Facebook, and a Swisscom online platform “Fanbook”. Executive producing of over 40 video-clips, recorded as Urban Hack at Zürich Railstation.

Awarded by the German Art Directors Club (ADC) with a Nail in Bronze.
Awarded with an EVA Award in Gold.

Client: Swisscom, for event agency Vok Dams

Another agency project ➜ Science Communication Campaign