Tradefair Booth Concept & Design, Motion Media & Communication | EWE AG
EWE AG is a hidden champion among Germany’s leading energy and telecommunication utilities, fast forwarding to the future without much a do. DAILY BREAD stood for the initial booth design idea, communication strategy and concept, visual design, content development, video production, creation and project-management.
The booth has been designed to initiate communication and exchange. It offers ‘come on’, ‘explore’, ‘flow through’, ‘get connected’ and ‘take a seat’ incentives from all sides. The open coffee-bar concept in the middle, with thematic isles at the sides and a private business room at the back, framed by innovative thin-lined white lightning tubes, gives the stand a welcoming open, informational, comfortable stay-a-while atmosphere as well as business dealing opportunities. The booth has been praised for that aspects of the concept and for it’s visual communication design.