Brief
Inform and motivate all Peugeot sales managers in the Netherlands in one short, powerful, centralised event.
Execution
DAIL BREAD Amsterdam took ‘sport‘ as central messenger for the programm concept. Content was communicated along the diverse specifications of different sports. An intimate theatre has been choosen as event location. The stage as a whole has been used as projection canvas, video-mapping as technology to fill out the space. A familiair atmosphere was created in which keynote speakers shared their insights, among which famous Dutch motorcar racer Marc Lammers.
