Royal KPN | Multiple Locations Management Strategy Meetings
Brief
Connect managers gathering in a congress at different locations in different countries and create interaction to implement the new longterm KPN business strategy. Find a way to start a fluent two-way dialogue and engage participating employees to optimize corporational structures and work-flows.
Insight
A new corporate strategy will be adapted more easily when employees can interact with the vision behind it and with the CEO bringing the news in a TV format. The use of interactive webcasting technology, combined with multimedial channels like social media and text messaging, can give the different groups of participants the feeling they’re part of one community.
Execution : Social Webcasting
Producing an 80 minutes live TV Show about the corporation where all employee groups are working for. Webcasting this show with the use of creative technology in a way the audiences at different locations throughout Europe can experience each other and take part.
Resume
Innovative technology used in a people centered way with a fine balance between content and emotion, created a unique bonding experience for over 30.000 participants. The overall setting was beaming energy and did fit with the core KPN brand values: personality, groundedness, trust.
A project of dutch partner De Otter Creators, Amsterdam
