Insight Businessclub | VIP meetings in The Netherlands, Belgium and Luxembourg
Brief
Develop and produce six multi-country high-touch VIP Events for the Benelux Top 40 opticians.
Get them inspired on issues and challenges they meet on their path as retailer. Build a network platform.
Execution
After a normal morning of work the attendees are being invited to come to a special location like Amsterdam ArenA or Sech’Ry in the Belgian Ardens. Every event starts with an activity that almost automatically stimulates the diminishing of daily worries and stress. In the evening programme, topics are brought up that are well known from the daily praxis of an optician, but against another background or from a different perspective. Attendees engage and get motivated through enthousiastic or thoughtful speakers and by best practices from other countries. The entrepeneurial tank is filled up without experiencing the programme as education or training.