Randstad 50 jaar | Customer engagegement and Grand Jubilee Events by DAILY BREAD Experience Communication Amsterdam
FYI: Randstad 50 jaar, Interview founding father Frits Goldschmeding (in Dutch).
for Randstad Staffing
Randstad Staffing is one of Netherlands’ economical hidden champions. Founding father Frits Goldschmeding is famous for his “let’s just do it” attitude and it is exactly this attitude that brought his company this far. The 50th corporate anniversary should be a worldwide celebration event for all and a honoration of the history, core values and goals achieved by Randstad Holding NV.
Randstad is successful because of its closeness to the labour markets. A fine mazed network of local offices work independently with core groups of staffers. To get 20.000 employees in 40 countries engaged to visit the local Grand Jubilee Event, something special has to be done.
DAILY BREAD Amsterdam grasped the internal Randstad energy and used it to connect employees throughout locations worldwide in a 9 month count-down to the anniversary festival. A smart mix between online community building and real live activities spurred Randstad employees to come in action for the Jubilee and make it to a sparkling party. Results where spectacular. The intranet website for instance had 9000 visitors before the action, 20.000 afterwards. To the 29 Grand Jubilee Events 28.000 people were invited, 26.000 did attend.