DSM, Unilever & Zilveren Kruis | Brand activation in “Holland Heineken House”, Olympic Games London 2012.
Brief
The Dutch Olympic Team is supported, among many others, by three companies: DSM, Unilever and Zilveren Kruis under the Name ‘Three Partners in Sport’. DAILY BREAD Amsterdam has been asked, to develop an impactful brand presence of the Partners at the London Olympics 2012. Standdesign, mediaproduction and visitors-engagement included.
Insight
The ‘Three Partners in Sport’ come from different industries without matching points: Chemicals, Food, Health Insurance. All three companies however have set a standard in their branches, united by vitality, innovative power and ambition. Vitality Campus 3.0
Execution
With the idea of a trade show in mind we created a booth within the “Holland Heineken House” with the name “Ambition Zone”. Centre of the booth is an interactive experience dome where visitors can glide into the world of Dutch sporters through sound and vision. Around the centre for each sponsor a vitality booth was created where visitors could actively find out some about their own ambition, life goals and the small steps needed to come closer.
