#brandsagainstcorona | Independent Creative and Strategic Agency for Experiential Marketing, Engaging Communication & Social Tech |

#brandsagainstcorona

visual brands with changed claims using german word for vaccination

💉 Brands pro Vaccination

7. December 2021 | German creative advertising agency antoni, recently acquired by New York based Omnicom Group, does attract much attention lately by having initiated the campaign Brands against Corona.

In some German regions vaccination levels are low, infection rates high, hospitals and their people overloaded. Scenes reminding of the anxiety and insecurity known from the beginning of the pandemic. antoni aimed to bring positive swing in the discussions and asked large companies to promote coronavirus vaccination by literally using their brand power – to slighty change their brand slogan by weaving in the German word or verb for vaccination, impfen or Impfung.

Are we the only ones actually changing a brand claim?

In less than a week over 150 international brands did confirm their support. antoni did create a visually attractive mock-up of changed brand claims with call-to-action, Read More

Brands against Corona

In the mid of these heavy times, with shortage of the now most necessary needs, all over the world companies are re-thinking their production lines and starting to reorganise their structures. Both local businesses and the world’s biggest brands and institutions are helping to tackle the deadly virus.

It’s in our hands to make a difference

The Armani Group announced that all of it’s manufacturing plants will switch from luxury goods to single-use medical overalls, Prada has donated two complete intensive care units to Milan’s hospitals and has started the production of masks, Burlgari is manufacturing in it’s cosmetics laboratories around 50 tonnes of sanitising gel per week. Dyson designed an artificial respirator in 10 days and will donate 5,000 respirators to relieve needs worldwide, including 1,000 for the United Kingdom. Read More