Relationship Building

Electric car with dog at Tesla charging station,

Proprietary CRM software

Tesla is set to abandon Salesforce for a proprietary customer-relationship-management system. Lyft, a less known competitor of Uber, is also programming its own marketing automation solution to make a shift. Volkswagen strives to develop 60% of coding in-house by 2025. Read More
Laptop with CRM dashboard

Social Relationship Building

CRM as we know it, is changing.

Customer Relationship Management goes social and transforms to Social Relationship Building. The new kids in town are conversational commerce and audience engagement.
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Hitchhiker "To Jacksonville" (Sales) and "To Mom's for Christmas" (Marketing) | Creation: Crispin Porter + Bogusky

Marketing and Sales Alignment

The distinction between marketing and sales is becoming fuzzier by the day.

For example, social selling and content marketing both depend on sharing content strategically with an audience. The only difference is where that audience is in their buying journey. Read More