Engagement & Empowerment
It’s in our hands to make a difference
The Armani Group announced that all of it’s manufacturing plants will switch from luxury goods to single-use medical overalls, Prada has donated two complete intensive care units to Milan’s hospitals and has started the production of masks, Burlgari is manufacturing in it’s cosmetics laboratories around 50 tonnes of sanitising gel per week. Dyson designed an artificial respirator in 10 days and will donate 5,000 respirators to relieve needs worldwide, including 1,000 for the United Kingdom. Read More
Compliments to the creators and a bold example of guerilla marketing to inspire!
In Mexico 90 % of car accidents are avoidable. How can people be motivated to change behavior? One of the common habits for distracted driving is to apply make-up while driving. MINI Mexico wanted to take care of this issue and came up with an unconventional idea, intended to raise consciousness. We think the communications concept is hilarious good.
Makeup or drive
Cover Boston Magazine May 2013, the week after the attack, visual directed by Liz Noftle.
Uncommented brave, Obama’s strong wordings and a beautiful visual, shot by New York photographer Mitchell Feinberg.