“Recipe against Hunger” | Fundraising Dinner related to World Food Day | Unilever & Pepsi Co
GOAL
Primairy goal is to raise awareness and engagement within global companies Unilever and Pepsico relating to the World Food Program. Secondairy goal is fundraising for schoolmeals.
Implementation
The Rob De Otter Creators’ team developed an interactive pre-event-route to introduce the dinner. As engaging element a competiton has been woven into the concept. Employees were asked to form teams and to participate in a pitch ‘Your Recipe against Hunger’. A stage for innovative and creative concepts to stimulate fundraising. The 4 best ideas were presented in a final pitch-round held during the dinner. Dinner-guests could vote for the winner, during the low calorie show-dinner.
