Video gives impression of a project for, and in close collaboration with, Max Planck Society. Our task was to develop an overall communication strategy and concept for the jubilee year communication campaign with the goal to make more visible in Germany how diverse the actual work of Max Planck Society is. Giving a broad audience and different target groups a feeling for science as something possibly making fun.

The choice was for a mix of methods and channels, usable live, in print, online and in social media. The communication slogan “Forschen ist Neugier“ with Call-to-Action #wonachsuchstdu“ has been developed as central common theme. YouTuber have been selected to go on a tour through Germany and to create clips." />