Sales Innovation . Experience Communication Format
Experience Communication Format . Creation & Production | AVÉRO ACHMEA
Brief
Develop a concept for an internal communication campaign for the insurance company’s consultants to introduce new brand values to them and have these effectively implemented.
Insight
The consultants play an important role in the customer journey and are able to create long lasting positive customer experiences. The new brand value information has to be transmitted in a way the employees will act according to them driven from within.
Implementation
In the runner-up period to a large gathering, an online platform has been developed where employees could inform themselves about the changes to come. Furthermore a chain of high-impact activations were organised where employees individually could exerience the new brand values.
Result After all events and interactions, employees gave the feedback, they’ve the new values in their blood and could independently use them in all working circumstances.
