sales

Hitchhiker "To Jacksonville" (Sales) and "To Mom's for Christmas" (Marketing) | Creation: Crispin Porter + Bogusky

Marketing and Sales Alignment

The distinction between marketing and sales is becoming fuzzier by the day.

For example, social selling and content marketing both depend on sharing content strategically with an audience. The only difference is where that audience is in their buying journey. Read More

Young women at MINI Booth with VR Glasses

Enhance the Customer Journey: Mixed Reality

join me on the mission of making aftersales sexy

Dr. Mark Leach, Global Head of Aftersales Communication for BMW and Mini

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