7. December 2021 | German creative advertising agency antoni, recently acquired by New York based Omnicom Group, does attract much attention lately by having initiated the campaign Brands against Corona.In some German regions vaccination levels are low, infection rates high, hospitals and their people overloaded. Scenes reminding of the anxiety and insecurity known from the beginning of the pandemic. antoni aimed to bring positive swing in the discussions and asked large companies to promote coronavirus vaccination by literally using their brand power – to slighty change their brand slogan by weaving in the German word or verb for vaccination, impfen or Impfung.
Are we the only ones actually changing a brand claim?
In less than a week over 150 international brands did confirm their support. antoni did create a visually attractive mock-up of changed brand claims with call-to-action, Read More