Optimising Customer Experience
Internal Communication Campaign for Deloitte Tax Consultants
BRIEF
Optimize Deloitte Tax Consulting Services through market focus and a pro-active customer approach. Educate employees in the corporate philosophy ‘Thinking and Doing‘ and train them to turn theory into all day praxis with clients. Optimize the customer experience.
EXECUTION
TAXperiment – Different teams from the Deloitte Tax Department were invited to meet real potential clients to find out what possible questions or challenges were hidden under the surface. As next step the Deloitte tax teams worked together to develop innovative solutions for their clients around the questions and challenges that were bothering them. The results were presented by the real teams to the real potential clients in the Tax Meeting, gathering around tables with interactive projectioning.
A project from Dutch Partner Rob de Otter and de Otter Creators