Brand claim change from 'add experience' to 'add impferience' or 'add vaccinience'

Who we are

DAILY BREAD is an independent strategic and creative communications agency,

focusing on experiential marketing, engaging communication formats, social advertising and community building. Attracting and involving target audiences of all kind, B2B and B2C, in Germany, The Netherlands and all over Europe. Multi-disciplined workstyle, integrated thinking, hands-on mentality, carrying our name as agency philosophy:

‘DAILY BREAD’ stands for communication with backbone


Consulting and advisory, strategy building and execution, problem solving, development, creation and design, planning, management and production in experiential communication, sales productivity, business event, motion media, corporate data-stewardship, digital and social technologies. We design and realiise meaningful interactional and conversational formats that are creative and impactful.

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visual brands with changed claims using german word for vaccination

💉 Brands pro Vaccination

German creative advertising agency antoni, recently acquired by New York based Omnicom Group, does attract much attention lately by having initiated the campaign Brands against Corona. In some German regions vaccination levels are low, infection rates high, hospitals and their people overloaded. Scenes reminding of the anxiety and insecurity known from the beginning of the pandemic. antoni aimed to bring positive swing in the discussions and asked large companies to promote coronavirus vaccination by literally using their brand power – to slighty change their brand slogan by weaving in the German word or verb for vaccination, impfen or Impfung.

Are we the only ones actually changing a brand slogan?

In less than a week over 150 international brands did confirm their support. antoni did create a visually attractive mock-up of changed brand claims with call-to-action,

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couple smiling while engaging with laptop and smartphone

UX is tech, right? Well, yes & no

Talking about UX often means that normal people lay back. UX has to do with websites, tech and digital, wasn’t that backend? UX has to do with coding, it’s something for nerds. Well, yes and no. For entrepreneurs, company owners, sales chiefs and top marketers UX should not be siloed in the digital department.

UX is the nerdy name for User Experience. How do customers experience your products or services when they inform themselves about it online? How do your potential customers experience your digital presence after they’ve been in one of your brick-and-mortar stores?

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